Extend the functionality of Marketing Cloud Account Engagement (Pardot) by using the Pardot score on accounts. Account Based Marketing(ABM) programs and B2B sales teams can use reports and lists views based on the sum or average score of accounts to improve their efforts.
This unmanaged package includes to custom account fields and a flow. Whenever the Pardot score is changed on a contact record, this flow gets all contacts related to the same account to calculate the sum and average pardot score before updating the account. Once the package is installed you modify it to fit your organization’s needs.
If you’d like to build this automation yourself, you can watch our YouTube video where Brian Hays walks you through the steps. If you’d rather not build it yourself or you’re looking to save time, purchase the automation here and we’ll email you a link and instructions to install the package.
- Capacity for an additional Flow
- Marketing Cloud Account Engagement (Pardot)
This is an unmanaged package and does not come with any future updates.