By keeping track of your marketing campaigns in Pardot, you’ll be able to see which ones perform well and which ones don’t. Pardot campaigns are different from Salesforce campaigns – only one Pardot campaign can be associated with any prospect because it tracks their first touchpoint (whereas you can have multiple Salesforce campaigns associated with a lead or contact).

This video is a step-by-step guide on how to create a new campaign in Pardot.